First TV commercial aimed at dogs
Nestle Purina is releasing the television commercial that is the first one designed particularly to appeal to dogs.
According to the Fox News, the company’s animal behavior experts at its Technology Center in St. Joseph, Mo., helped develop the commercial aimed at selling Beneful dog food. The experts developed a combination of sounds that can attract dogs' attention, such as the squeaky sound of a dog toy or a bell. The company claims that the sounds should not distract from the real purpose, and that’s for pet owners to want to go out and buy the dog food for their pets. The ad will be shown in Austria.
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Text source: The Latino Fox News; image source: flickr.com