Marmite faces backlash after TV advert that mimics animal cruelty rescue
NewsWednesday 30 November -1
A new advert by Marmite is facing a backlash by animal welfare campaigners after pseudo RSPCA inspectors would rescue and re-home forgotten jars of marmite from people’s homes.
The avert which aimed during a commercial break of Coronation street on Monday and just like the food, the advert may have created a “hate it or love it appeal” with many animal welfare campaigners complaining about it and calling it bad taste.
In the advert which runs for about 1 minute 30 seconds, uniformed officers arrive in vans at peoples homes. From here they conduct a raid where they search the house. Instead of looking for abused animals they are actually looking for jars of Marmite which are “neglected” and have not been used. Once discovered they are taken with the offices to a re-homing centre. The families who own the jars are left embarrassed and one man is seen apparently crying. A child’s face is even pixelated and a voiceover by Michael Buerk is used to pull off a real documentary feel to the commercial.
After the advert though many were many complaints on the product’s official Facebook page with one user commenting ‘Disgraceful advert! The implications are dreadful and shame on Michael Buerk for taking part! Hope you take this off air straight away!!!!’ That being said, many others loved the advert and praised them for the campaign with positive remarks.
A spokesperson for the RSPCA said that ‘We understand that animal lovers are concerned on our behalf - people either love the advert or hate it.
'We plan to talk to the makers of Marmite about how we can work together on animal welfare.’
A spokersperson for Unilever which makes Marmite said that ‘It is never our intention to cause offence.
This is the first time Marmite has been on television for two years and we have made every effort to ensure that this commercial entertains anyone who watches it.
‘It ranked highly throughout our rigorous testing process and with clear branding from the outset, as well as the comedic tone, we believe we have created an unmistakably Marmite ad – people will either love it or hate it and they certainly won’t forget it.
'We hope that everyone will watch and enjoy this commercial in the light-hearted way it was intended.’
Watch the video below:
Source: Daily Mail