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    Surfing dog stars in Isle of Wight campaign

    NewsFamous Dog NewsTuesday 27 March 2012
    UK Dogs & Puppies

    A new publicity drive for the Isle of Wight is taking an unusually canine approach in its cover stars.

    A new publicity initiative for the Isle of Wight has taken an unusual approach – by making man's best friend the focus of the campaign.

    A 24-page guide, entitled 'Pawprint' and commissioned by Wightlink, the ferry operator, features a cast of "dog reporters" designed to promote the area as a canine-friendly destination.

    Publicists describe the guide as "written by Isle of Wight dogs and their humans to spell out all the things that make the island a great place for dogs to visit on holiday with their families."

    Source: Telegraph

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